THE JOURNEY OF OUR FOUNDER
The current CEO and Chief Design Officer of MESMERIZE Viktor Stoychev is a jewelry designer whose unique approach to design has helped him create stunning pieces that mesmerize people and capture emotions.
With a background in sculpture and fine arts, Viktor's journey in designing began after attending an artistic high school and later pursued a degree in fine arts at the university of Bulgaria's ancient capital. He then went on to earn his second degree in jewelry design in Milan, the fashion capital of the world.
Working in Italian ateliers and being exposed to world-renowned Italian and French brands, Viktor gained experience and developed a fine eye for high-end jewelry design and luxury products. His artistic background and design expertise help him to create mesmerizing and functional pieces that redefine luxury.
The designer's signature modular designs combine art, jewelry, and vision to create a completely new category of personalized and versatile jewelry on the market, while continuously pushes the boundaries of what is possible in the field of jewelry design. His guiding vision continually defines the standards of what it means to be a premium luxury jewelry brand.
As Viktor puts it, "jewelry is a wearable emotion and the most sensual product in the market, where no one needs it, but everyone has it."
His emphasis on the emotional value that jewelry holds for its wearers is the core that sets MESMERIZE apart.